In May 2008, Cadbury-Schweppes split into the Cadbury candy business and the Dr Pepper Snapple Group soft drink firm, with the latter taking over Yoo-hoo. At one time, Yoo-hoo owned several other chocolate milk brands as well, including Choc-Ola, Brownie, Cocoa Dusty, and Chocolate Soldier. An Opelousas, Louisiana, location closed in 2009. The drink company's headquarters are in Tarrytown, New York, with plants in Carlstadt, New Jersey, and Aspers, Pennsylvania.

They heightened awareness of the once-popular beverage. In 2001, Pernod Ricard sold Yoo-hoo to Cadbury Schweppes, with production responsibilities falling to CS's Mott's group and marketing and advertising responsibilities under Snapple. Yoo-hoo was sold again in 1981 to a group of private investors, which owned the brand until 1989, when it was sold to the French conglomerate Pernod Ricard.

īBC Industries purchased the rights to Yoo-hoo sometime in the 1950s and retained ownership until 1976, when it sold the brand to Iroquois Brands. Later, Yoo-hoo advertised as : Yoo-hoo, the chocolate action drink. Berra, in a pin-striped business suit, drinks a bottle of Yoo-hoo, lifts it next to his cheek, and says with a smile, 'It's Me-He for Yoo-Hoo!'

In the 1960s, an advertising campaign tried to appeal to an older public for the drink, and featured Yogi Berra and his New York Yankees teammates. In the 1940s, Thomas Giresi opened a bottling plant in Batesburg, South Carolina, for distribution of Yoo-hoo. Yoo-hoo was created in Garfield, New Jersey, in 1928 by Natale Olivieri, who had been bottling carbonated fruit drinks.

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